Privacy Policy
Last Updated: November 24, 2025
1. Introduction
Hugo ("we", "our", or "us") operates an SMS-based conversational AI assistant service. This Privacy Policy describes how we collect, use, and protect your personal information when you use our SMS messaging service.
2. SMS Program Description
Hugo is a personal AI assistant that communicates with you via SMS text messages. The service provides:
- Conversational AI assistance: You can text Hugo with requests, questions, and tasks (e.g., "remind me to do laundry", "I want to go on a trip")
- Interactive responses: Hugo responds to your messages with helpful information, questions for clarification, and follow-up actions
- Personal assistance: Reminders, task management, travel planning, and general assistance based on your requests
- Proactive notifications: Time-based reminders and follow-ups you've requested
Message Frequency: Message frequency varies based on your conversations and requests. You may exchange multiple messages in a conversation, and receive scheduled reminders you've set. Frequency can range from a few messages per week to multiple per day depending on your usage.
Message and Data Rates: Message and data rates may apply. Check with your mobile carrier for details.
3. Information We Collect
When you use our SMS service, we collect:
- Phone Number: Your mobile phone number to enable two-way SMS communication
- Opt-in/Opt-out Status: Records of your consent and preferences
- Message Content: The text messages you send to Hugo (your requests, questions, and conversations) to provide the service
- Conversation History: Previous messages to maintain context in ongoing conversations
- User Preferences: Your personal settings, reminders, and tasks that you've asked Hugo to remember
- Message Delivery Data: Timestamps and delivery status of sent and received messages
4. How We Collect Information
We collect your information through:
- Direct opt-in via web forms or configuration systems
- Automated system configurations
- Explicit user consent processes
5. How We Use Your Information
We use your information to:
- Provide the AI assistant service: Process your text messages and provide helpful, contextual responses
- Maintain conversation context: Remember previous messages in a conversation to provide coherent, relevant assistance
- Execute your requests: Set reminders, manage tasks, and perform other actions you ask Hugo to do
- Improve the service: Analyze usage patterns to enhance Hugo's responses and capabilities (without identifying individual users)
- Process opt-out requests: Honor your decision to stop using the service
- Maintain records: Keep logs required by telecommunications regulations
Important: We do NOT share your mobile phone number, message content, or any personal information with third parties or affiliates for marketing or promotional purposes. Your conversations with Hugo are private.
6. Third-Party Service Providers
We use the following third-party services to operate Hugo:
- Twilio: Our SMS service provider for message delivery. Twilio processes your phone number and message content solely for message transmission and is bound by strict data protection requirements.
- AI/LLM Services: We use artificial intelligence services to power Hugo's conversational abilities. Message content is processed to generate responses but is not used to train public AI models or shared with other users.
None of these providers use your data for their own marketing purposes.
7. Data Storage and Security
We implement appropriate technical and organizational measures to protect your personal information:
- Encrypted data storage: All message content and conversation history is encrypted at rest
- Secure server infrastructure: Industry-standard security practices and regular updates
- Limited access: Only authorized personnel can access personal data for service operations and support
- Secure transmission: All data transmitted between services uses encrypted connections
- Regular security audits: Periodic reviews of security measures and practices
Data Retention: We retain your conversation history and user preferences for as long as you remain subscribed to our service to provide continuity and context. You may request deletion of your data at any time. After opt-out, we retain only minimal records required by telecommunications regulations.
8. Your Rights and Choices
You have the following rights regarding your personal information:
- Opt-Out: You may opt out of SMS messages at any time by replying STOP to any message. You will receive a confirmation message, and no further messages will be sent.
- Help: Reply HELP to any message for assistance or contact information.
- Access/Correction: You may request access to or correction of your personal information by contacting us at murmur8llc@gmail.com.
- Deletion: You may request deletion of your personal information by opting out (reply STOP) or contacting us directly.
9. Children's Privacy
Our service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify active subscribers of any material changes via SMS or by posting the updated policy on this website.
11. California Privacy Rights
California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and the right to request deletion of your personal information. To exercise these rights, contact us at murmur8llc@gmail.com.
12. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
13. Compliance
This privacy policy is designed to comply with:
- Telephone Consumer Protection Act (TCPA)
- CTIA Messaging Principles and Best Practices
- A2P 10DLC Registration Requirements
- California Consumer Privacy Act (CCPA)